Communication is the key to generating awareness on prevention as well as motivating access to test, treatment, care and support. 

  • To increase knowledge among general population (especially youth and women) on safe sexual behaviour
  • To sustain behaviour change in at risk populations (high risk groups and bridge populations)
  • To generate demand for care, support and treatment services
  • To strengthen the enabling environment by facilitating appropriate changes in societal norms that reinforces positive attitudes, beliefs and practices to reduce stigma and discrimination


Key Activities

Mass Media Campaigns

Advertisement through Newspapers


MID MEDIA - Folk Media and IEC Vans

YOUTH - Adolesence Education Programme & Red Ribbon Clubs